Travel website’s reviews criticised
The Advertising Standards Authority (ASA) said claims that all reviews on the site were genuine were “misleading”.
The ruling came after complaints highlighted statements on the TripAdvisor website which claimed: “Reviews you can trust”, “read reviews from real travellers” and “more than 50 million honest travel reviews and opinions from real travellers around the world”.
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Hide AdThe complainants said TripAdvisor did not verify the reviews and therefore could not prove that they were genuine or from real travellers.
The ASA upheld the complaint and said that, as reviews could be placed on the site without verification, it was possible that non-genuine reviews could go undetected.